Coffee and catching up

The 8 Figure Live logo lit up the entrance and the lounge, and people settled in there with coffee before the first session.

Case studies and a panel

The room was full, every chair turned toward the stage and its glowing white triangle. The theme was the exit: stepping out of operations, or selling through M&A. At the April event, when the host asked who wanted to sell their company, 60 to 80 percent of the room raised a hand.

Breakouts in circles, then out to the patio

For the mastermind breakouts, we pulled the chairs into tight circles. Between sessions the conversations moved outside, onto white sofas under umbrellas on the turf.

We also produced 8 Figure Live and 8 Figure Live LA 2026.

Welcome to Babyland

Past the welcome sign, the Babyland arch trimmed with Mickey ears became the photo spot of the day.

Main Street Sweets

The sweets felt like a stroll down Main Street: a candy cart, Mickey cotton candy beside a little Ferris wheel, popcorn, iced cookies and a rack of ears and bows to wear. Pluto's Fruit Punch and Daisy's Lemonade filled the drinks table.

Under the tents

White tents and teal umbrellas gave everyone a shady spot to sit, eat and wait for the big moment.

The reveal

Mickey and Minnie arrived, the box opened, pink balloons floated up and everyone cheered. Then came hugs for Jeaneth and Karlton, a shoulder ride for one of the littlest guests, and a group photo with Mickey and Minnie.

We also planned Jeaneth’s baby shower.

A yellow and black stage with classroom seating

A yellow and black stage backdrop, presentation screens and classroom-style seating made the program recognizably Gorgias.

Branded details from the door to the food counter

Branded tote bags lined the shelf under the welcome screen. Gorgias branding carried on at the check-in desk and on the "Hello London!" floor sign, and between talks guests sat in white armchairs under the event screen.

Other Gorgias and London events

We're a Los Angeles studio that plans international events, and London wasn't new to us: we also produced Triple Whale London. The roadshow's Los Angeles stop is on Gorgias Connect LA 2026.

Check-in and arrivals at Playa Studios

Guests found their way in from the parking lot, where a freestanding board trimmed in the Connect checkerboard carried the partner logos and a walkway decal pointed them up the steps.

At the doors they checked in with hosts under a tall Connect Check-In sign, then walked a corridor with Hello Los Angeles! set into the floor.

The Connect main stage and panel sessions

They took their seats facing a stage colour blocked in pale blue and tan, with two leather sofas out for the panels and a wide presentation screen behind.

A second, darker room ran sessions of its own under a lit gorgias wordmark.

The demo station and Longshot coffee at Playa Studios

Between sessions guests worked the demo station, where Gorgias account executives walked them through new features at high-top tables. Three TVs above it carried the headings Set the Foundation, Take Action and Scale & Optimize, the last of them running a week by week plan that opened The AI is ready to be trained. Here is what to do this week.

Next to it the lounge sat under an illuminated Gorgias logo, against a gallery wall of framed photographs.

At the Charm Your Bag station guests picked charms and loops of beaded chain, and Longshot Coffee pulled branded lattes from a Gorgias wrapped cart lettered Roadshow 2026.

Catering by Bites and Bashes, then happy hour

Bites and Bashes catered the day. Food was laid out in the lounge, and a Pizzeria cart worked under a pop-up tent in the parking lot.

The day finished on happy hour bites and drinks, with NOMAD Cocktail Co on the bar, and guests carried their cocktails out under the string lights.

Audio visual by Rhodes Audio Visual and photography by Rene Porto. Gorgias Connect also went to London and to New York.

Rolling Greens is not a typical venue, so we divided it into four areas: the main stage, a side stage outside under a massive tent, a food and drink garden, and a greenhouse we transformed into a sponsor hall. Each area had its own mood, so the day felt like a festival of ideas, with something new to discover around every corner.

A Welcome You Could See From the Street

The Whalies started before guests even reached the door. We wrapped the front of Rolling Greens in pink and purple Whalies branding, with WELCOME TO WHALIES letters out front, so from the street it was clear something special was happening inside.

Then came the glowing pink tunnel. Walking up its steps, printed with “AI you can finally trust to do the work for you,” felt like stepping into another world, and the excitement built with every step. At the top, a bright orange check-in desk split by last name had guests inside and ready to go.

All Eyes on the Main Stage

Inside, the room opened up under the venue's industrial trusses, and every eye went straight to the main stage. A glowing ring that read THE WHALIES by Triple Whale framed white sofas for the speakers, with an LED screen on either side.

It felt bold and polished, yet the sofas kept it warm, so each session had the feel of a conversation guests had pulled up a chair for.

A Second Stage Under the Tent

Outside, under a massive tent, a second stage gave the day a garden party feel. Guests could settle onto wooden benches or sink into lounge seating facing two big screens, with green hedges wrapped all around.

Around it, we set up lounge pods with blue armchairs and Whalies cushions against walls of greenery, and tucked a glowing Whalies logo right into the leaves. It was the kind of corner that makes you want to linger, catch your breath and keep a good conversation going.

A Merch Shop Worth Stepping Into

Through a dark doorway marked Merch Shop, guests stepped into a glowing red room where the Whalies merch sat on logo cubes like a curated boutique. It was the kind of space that makes you want to take a piece of the day home.

From Empty Greenhouse to Sponsor Hall

We took an empty greenhouse and turned it into our sponsor hall, so guests had a dedicated space to see our sponsors and interact with their booths, to make sure our sponsors got a return on their investment.

The larger booths went to our higher-paying sponsors, and the smaller ones finished the enclosure to create a well-thought-out space. In the middle, we added lounge-style seating for guests to mingle and work, with ShipBob, Axon and Rokt among the brands on the floor.

Right inside the sponsor hall, the Triple Whale Demo Bar was bright and buzzing, with a long blue counter, screens overhead and high tables where guests could pull up a stool.

With daylight pouring in through the glass roof, the hall felt open and easygoing, a place where stopping by a sponsor felt as natural as stopping to chat with a friend.

Lunch Fresh From the Wood-Fired Oven

Lunch had the feel of a summer garden party. Pizzas came straight out of a wood-fired oven in the garden, and guests served themselves under white umbrellas.

A Whalies coffee cart and a Hydration Station kept everyone refreshed, so even a quick break felt like a treat.

Happy Hour, Whalies Style

We wrapped up the day with happy hour outside, and the energy picked right back up. BMX riders performed while Nomad Cocktail Co served drinks out of their trailer, a fun, high-energy finish to a full day of learning.

We made sure nothing was left unbranded at this event. Even the staff wore branded aprons that said The Whalies.

From the pink tunnel to the last cocktail, every corner of Rolling Greens gave guests something to see, try or talk about.

Earlier Whalies events are on The Whalies, The Whalies After Party and The Whalies Boardroom.

Long black tables under twinkle lights

Long black tables ran toward a branded Triple Whale presentation screen. Twinkle lights crossed the exposed beams, with greenery around the room, and each place setting had a blue notebook and a printed lunch menu.

Blue bottles and Triple Whale totes on wood shelving

Warm wood shelving held rows of blue bottles and canvas totes with the Triple Whale logo. The day also had a buffet lunch, a bar with a cocktail menu of Pink Tide, Guava Reserve Margarita and The Deep Dive Mule, and lounges indoors and out under string lights.

For another Triple Whale boardroom, in a space full of plants, see the Blue Whale Group Boardroom.

Arrivals at Blender Space Midtown

A colour blocked wall billed the stop: GORGIAS CONNECT ROADSHOW, NEW YORK, BLENDER SPACE MIDTOWN and THE INTELLIGENCE FACTORY.

The Connect New York main stage

They sat facing three tall checkered panels, the centre one reading Connect New York, with panel discussions running three to five people at a time.

Solo sessions ran from a slim podium at the side, with the Connect New York screen filling the wall behind.

Coffee, cookies and branded tote bags

The lounge stayed open between sessions, with cubes printed Connect and The Intelligence Factory stacked beside low chairs and a screen.

The same design ran across the check-in counter and onto the canvas Gorgias Connect tote bags.

A Hello New York coffee menu stood on a table beside iced Connect cookies, each sealed in its own bag.

Other stops on the roadshow: Gorgias Connect London and Gorgias Connect LA 2026.

Illuminated letters on stage

Oversized illuminated 8F LIVE letters framed the stage and stayed in view behind every speaker and panel.

Long tables facing the stage

We set the room with long communal tables so people could learn and talk to whoever sat beside them, and warm lighting kept the big space inviting.

Catering between sessions

Colorful catering displays and a coffee bar with the 8 Figure Live logo kept people fed between sessions. The logo also went on the napkins and the water bottles.

Panels in front of the director's chairs

The aim was to connect emerging talent with the studio, through conversations that lead to real opportunities. Panels ran in front of three screens and a row of director's chairs, and the pace stayed energetic.

Notebooks, badges and the bar

Creative Connect branding started at the welcome easel and carried through to the name badges, the navy notebooks and an I AM WHO I DREAMED OF backdrop. Catering platters came decorated with pink and red flowers.

Carolers, a DJ and a holiday cocktail bar

Carolers in top hats, bonnets and tartan skirts sang in front of lit MERRY CHRISTMAS letters, and a DJ played. The bar ran its own menu, with Sweater Weather and Red Flannel cocktails alongside an espresso martini, served with Jingle & Mingle napkins and stirrers printed with the party's name. Food tables were draped in red, with chalkboard labels on the dishes.

Green tables under a clear tent

Under a clear tent strung with lights, green tablecloths, gold chairs, taper candles and red ornaments set the tables around a glowing MERRY CHRISTMAS sign. Green velvet curtains opened onto a path lined with Christmas trees and poinsettias, and giant red and green ornaments sat in a frosted wreath beside the pool.

The year before, the Dennis Holiday Party was a ski lodge.

A pink product wall and two chairs for conversation

The focal point was a pink product wall with shelves of beauty products and drinks under the Beyond the Runway name. Two chairs sat in front of a pink backdrop edged with flowers, and guests pulled up chairs and poufs to listen to a conversation there.

A coffee cart with a Coffee & Tea menu

Café service ran from a branded coffee cart, with a menu of espresso drinks, matcha lattes, hot tea and cold pressed juices. Gold cutlery stood in cups beside scalloped plates and pink napkins, and rows of white bags carried the event name.

Triple Whale also brought us in for The Whalies and Triple Whale London.

White lounges and topic cards outside

Outside, white sofas with Tax Alchemy pillows sat under wide white umbrellas while a DJ played nearby, and the Tax Alchemy logo was projected onto the side of the building. Tables carried numbered topic cards, one asking "If You Had to Start Over What Would You Do Differently," and guests picked up Tax Alchemy Live Bingo cards with squares that started "Find someone who."

A stage designed around the Tax Alchemy logo

Inside, the room was set around a central stage with Tax Alchemy Live on the screens on either side and the round Tax Alchemy logo on the back wall. Vertical light bars and dark accent tones kept the focus on the speakers and panels.

We also planned Tax Alchemy Miami.

A stage with navy sofas and bold color

Speakers took navy velvet sofas on the main stage, a panel room ran with clear chairs and Whalies screens, and a pink counter showed off Whalies caps. Outside, The Pod, a blue Triple Whale brand activation, gave guests a place to stand and talk.

A whale tail carved from sand

A sculptor carved the tail and lettered it with The Whalies name and the Triple Whale logo. A sign welcomed guests to the pods to "experience the future with Triple Whale", and the coffee bar asked everyone to grab the cup that described them, from The Optimizer to The Analyst.

Sandwiches, fresh produce and a salad bar

The food ran from artisanal sandwiches and fresh produce to a chef at a cooking station and a salad bar set with Triple Whale plates. Check-in counters were split by last name, and a Whalies photo booth handed out prints.

We also produced The Whalies 2026 and The Whalies New York.

Long dinner tables under the Ambassador Retreat screen

Indoors, guests sat at long tables set with red roses and teal glassware, facing screens that read "Ambassador Retreat" and introduced the ambassadors. A Gorgias cap and a Gorgias place card waited at the place settings.

A tiki wall on the beach and a Hawaiian dance performance

Outside, a bamboo wall trimmed with carved tiki masks and a Gorgias sign stood on the sand, with a surfboard and torches in front, and dancers gave a Hawaiian dance performance on the beach. The bar mixed cocktails with yuzu tequila and St. Germain, and servers brought small bites out to the lawn.

For Gorgias we also planned the Gorgias Advisory Dinner.

A Partner Day stage under pink lighting

The bright space took on touches of pink lighting, and a large coral PARTNER DAY backdrop with the Gorgias Connect logo anchored the stage for talks and panels. Guests found their seats in rows of black folding chairs, and a round Partner Day sign was projected onto the floor.

Gorgias Partner cocktails and branded details

Personalized branding carried through the breaks. The bar poured the Gorgias Partner and the Gorgias Sunset into red Gorgias cups, black Connect tote bags hung along the wall, and lattes came with Gorgias dusted on the foam. Platters of steak sliders and vegan breakfast burritos were set out between sessions.

CX Connect 2025 carried the same Connect branding.

Gradient signage on white walls

The venue's modern industrial design and white walls let gradient signage in pink and coral carry the color. In the main room, rows of black chairs faced a stage backdrop printed with Connect between two agenda screens, and guests picked up black and pink Connect lanyards at check-in.

A wall of Gorgias gift bags and Connect lattes

On the networking floor, an orange wall held rows of black Gorgias gift bags, a floor decal pointed the way to the sponsors, and a team member held up a "Sessions are starting" sign when it was time to head back in. The coffee bar dusted lattes with the Connect name.

A Klaviyo lounge, tacos and fresh juice

The Klaviyo lounge and a pink Gorgias counter shaped like a shopping bag gave attendees places to stop and talk. Grazing tables of bread, cheese and fruit, tacos with colorful salsas and cups of juice kept them going between sessions.

Gorgias also brought us in for Gorgias Partner Day and Gorgias CX Connect.

Peach velvet lounges and a 10 years backdrop

The space followed a peach and pink color palette, with lounge seating in peach velvet and pink chairs set in front of a backdrop reading "10 years of being gorgias" behind a giant 10. Black Gorgias pillows sat on the sofas, and Connect tote bags were set out too.

Photo booth props, ping pong and a live DJ

Guests posed with cowboy hats and a captain's hat at the photo booth, took turns at ping pong and stayed for a live DJ. Happy hour bites came in bamboo steamers, with skewers and dumplings.

For Gorgias we also planned the Gorgias Ambassador Retreat 2025.

Long wooden tables set in Triple Whale blue

Guests sat at long wooden tables, each place set with a blue Triple Whale notebook, a pen, printed materials and water bottles. The Triple Whale logo was on the drink cups too.

Greenery and natural light around the room

Greenery and daylight filled the space, with glass garage doors, palms and a planted courtyard where guests talked on tropical print sofas. The boardroom ran during The Whalies, so speakers presented in front of a large screen showing The Whalies by Triple Whale.

The Blue Whale Group event in 2024 carried the same name, and for a boardroom under twinkle lights, see The Whalies Boardroom.

Name badges and a stage lit by the logo

Each attendee picked up a personalized Tax Alchemy Live name badge. On stage, speakers sat in front of a glowing round Tax Alchemy logo, with TAX ALCHEMY MIAMI printed across the backdrop, while a camera in the audience recorded the sessions.

TAX ALCHEMY LIVE letters by the doors

Freestanding TAX ALCHEMY LIVE letters stood in front of a logo panel near the doors. The branding carried on to stacks of Tax Alchemy cards and black drawstring bags with the gold logo, hung on the chairs before the sessions.

Tax Alchemy Live also ran in Newport Beach, at Tax Alchemy Newport Beach.

A s'mores bar by the fire pits

Lit SKI LODGE marquee letters stood at the end of a clear tent full of long wooden tables and benches, set with pillar candles and pinecones. Outside, black Adirondack chairs with plaid and faux fur throws circled the fire pits. The s'mores bar added a playful, nostalgic touch, with a framed S'mores Station sign, a tray of chocolate dipped treats and chocolate chip cookies set on top of glasses of milk.

Trail signs and a Dennis Family Ski Lodge cabin

A wooden signpost pointed guests to the Chalets, Cocktails, Ski Slopes, Food and S'mores, and a red Ski Area Boundary sign was wrapped in garland. A green cabin front carried the Dennis Family Ski Lodge name, and dinner was a Chalet Buffet, with the menu in a gold frame.

The following December we planned the Dennis Family Holiday Party, with carolers and holiday cocktails.

Retox Retreat shirts, towels and totes

We custom designed the tumbler glasses, shirts, tote bags, backdrops and stirrers. Retox Retreat and Retention branding ran across green towels, black shirts and Coldture shorts, and yoga mats covered the lawn in front of the house.

Ice baths and a panel on doing hard things

Wellness sat right beside the business program. Coldture ice baths were set up on the deck, and indoors a panel called "A Champion's Mindset: Finding Growth, Success, and Purpose By Doing HARD Things" ran in front of a seated audience.

A pancake cart and a gifting lounge

A bagel bar, a mini pancakes cart and Vita Hustle drinks were set up around the grounds. A rack of Retox Retreat tote bags and Retention caps waited for guests, and the Aspire VIP Creator Experience & Gifting Lounge sat under white drapes on the lawn.

See the other Retox Retreat we produced.

Angled doorways and a glass-roofed hall

Floor decals pointed guests through angled doorways to the main stage, the food hall and the outdoor veranda, and carts like Noodle Express, Farmers Market and Empanada Emporium sat among the plants.

Sponsor spaces designed around each company's message

Instead of a plain backdrop and a couple of cocktail tables, each sponsor space started from what that company does. Yotpo's stepped shelves read The Building Blocks to Create Customers for Life. Fermàt's wall said Create Funnels the Same Way You Create Ads, with clear funnel tubes. ShipBob and Triple Whale had their own spaces, and Gorgias added a giant pink shopping bag carrying its logo.

Branding on the coffee, cups and mugs

The DTCx Retain logo went on water bottles, coffee cups and drink cups. Gorgias put its logo into the latte foam and onto black mugs reading make it a gorgias experience.

The event opened with the DTCX Gorgias Welcome Party. We also produced DTCx Retain LA.

A disco ball wall and live music

A colorful disco ball filled the video wall behind the stage while live music played, and lit marquee letters spelling DISCO stood against a gold wall. Guests could also stop for a makeup touch-up under a ring light.

Disco ball stirrers at the bar

Small disco balls hung over the bar, and the drink stirrers were disco balls too. The drink & disco menu listed an Electric Elixir and a Groovy Guava, served in DTCx Retain cups. Coconut shrimp and spring rolls waited on a white table among the plants.

A garden lounge under string lights

Greenery ran through the whole venue, from the plants around the high tables to a garden lit with string lights, where guests settled into tropical print sofas to talk.

The party kicked off DTCx Gorgias.

Champagne and CPOHQ water bottles

Soft purple uplights ran along the walls of the modern rooms. Champagne went round on trays, and bowls of ice held water bottles branded CPOHQ.

Talks inside, high tables on the lawn

The program ran talks and panels in a room set with rows of chairs facing a screen. Outside, white high-top tables on the lawn gave guests a place to network.

A long lit room beside a reflecting pool

Guests also watched from benches in a long, softly lit room beside a reflecting pool. The kitchen island held the food, from mini Meyer lemon bars to small cups topped with flowers.

Cinema seats and a Now Showing sign

Talks ran in a cinema with rows of seats, a big screen and whale tails lit onto the curtains. Personalized signage guided guests through the day, from a "Now Showing: Triple Whale On Tour" letter board to a DTC World Tour floor decal and a poster of the tour's five cities.

Tour shirts printed with five cities

Custom shirts printed with those five cities sat folded in stacks, and guests networked at the bar.

We also produced other stops on the tour: Triple Whale On Tour: Los Angeles, Triple Whale On Tour: Toronto and Triple Whale On Tour: San Francisco.

Whale tail latte art at the coffee bar

A coffee bar served lattes topped with the whale tail logo in custom Blue Whale Group cups. The branding carried on to glass water bottles, tote bags, napkins and a welcome letter that thanked the sponsor.

Blue light and a whale tail backdrop

Blue light branding filled the venue, from a whale tail projected on the wall to a stage backdrop cut into waves and tails under a Blue Whale Group sign. Guests sat at long tables for the talks, beside brick walls and under pendant lights.

For Triple Whale we also produced the Blue Whale Group Boardroom, The Whalies Boardroom and Triple Whale London.

The main stage at Hudson Loft

They took their seats facing a tall coral CX CONNECT backdrop with a screen on each side, and the room was full by the first talk.

Speakers worked the stage with a handheld microphone and their slides beside them, one running through proactive live chat. Panels sat three at a time in front of a pink Gorgias backdrop.

Beyond the main room there were three breakout rooms, among them one running a Gorgias x Shinesty session and a bright white room holding a group around a round table.

The giant Gorgias shopping bag

The giant shopping bag was coral and printed with the Gorgias logo, and it stood chest high on the guests who climbed inside it for photographs. We took the idea from a bag we saw at Harrods in London.

It sat under a rounded portal carrying a neon gorgias sign, in a coral room lettered MAKE IT A GORGIAS EXPERIENCE. Guests gathered five at a time at the counter beneath it, the Genius Bar Gorgias had asked us for, with the custom cups to go with it.

Wave walls and window lounges

The rebrand's waves carried onto panels around the room, one of them lettered CX CONNECT above a row of wire bar stools.

They could also drop into the lounges filling the bays of tall industrial windows, where a long cream sectional sat under pink light and two armchairs held gorgias pillows.

Table tennis and the sponsor activations

In the breaks guests played on a retro table tennis table striped in orange, pink and cream, with paddles printed with the Gorgias logo.

Recharge and Retention.com took activations of their own along the walls, with a lounge chair beside the Retention.com sign.

Cocktails, catering and the dessert table

Guests picked up Rebuy cocktails in clear printed cups from a station with a menu card and a short set of house rules, and a second station poured cucumber water beside a NOMAD Cocktail Co sign.

Food came off a long buffet table dressed with flowers, and dessert went out in cups of layered cream and berries topped with edible flowers, set on stacked wooden crates.

Gorgias came back for CX Connect 2025, and we also produced Gorgias Partner Day.

Round tables on the lawn by the pool

We set dinner outside at round wooden tables with cane-back chairs, black taper candles and white orchids, on the lawn beside the pool. The menu card was sealed with pink wax and wrapped in a band printed with the Gorgias logo.

Hamachi crudo, then a DJ in the living room

The Michelin-star dinner opened with plated hamachi crudo with pickled strawberries and radish, then a bib lettuce salad, before Tasmanian ocean trout and hanger steak came out family style. A DJ played in the living room, where the glass wall opened straight onto the lawn and the dinner tables.

The dinner closed out Gorgias Advisory Day, which began with sessions and a poolside lunch.

Sessions on the living room sofas

The high-level sessions happened inside the house, with guests settled on sofas in the living room. One speaker sat with a laptop and talked through a screen titled Groups. A small group also met on the sofas in a room lined with bookshelves.

Mimosas and lunch by the pool

Lunch was outside in the sun, at round tables under white umbrellas beside the pool. Rows of mimosas were poured on a white counter, and a Gorgias logo float sat at the edge of the pool. Napkins were printed with gorgias, and clear stir sticks carried the logo too.

Braised meat and chocolate cake with coffee

Plates from the day included braised meat with pearl onions, and chocolate cake served with coffee. The day ended with the Michelin-star Gorgias Advisory Dinner on the lawn, with a DJ in the living room.

Pink uplighting on the columns

We added touches of pink light to the columns and the brick. For the panel, three speakers sat in front of the windows facing rows of black chairs. The big screen read gorgias partners, with #GorgiasPartnerDay underneath.

The Gorgias logo on the latte foam

The branding showed up in small places. The Longshot coffee bar printed the Gorgias logo onto latte foam, pink drinks with mint came in cups printed gorgias partners, and napkins printed gorgias partners sat on orange ones beside sliders topped with edible flowers. Guests networked around a high wooden table beside a Gorgias banner. Another Gorgias Partner Day we planned also had pink lighting.

Two white egg chairs on the stage

The stage held a large DTC World Tour screen and two white egg-shaped chairs, where speakers from Triple Whale and Attentive sat for a panel. Guests took rows of black folding chairs, and uplights picked out the carved lattice panels on the walls.

Light blue badges with handwritten names

Name badges were light blue, printed with the tour logo and finished with a handwritten name label, and the white lanyards carried the attentive and Avalara logos.

The tour also stopped at Triple Whale On Tour: Toronto and at Triple Whale London, where we set the talks in a cinema.

A panel on creator-led brands and a long grazing table

Indoors, guests took their seats for talks like Panel: The Unique Advantage of Creator-Led Brands. Honey & Hive Boards laid out a long table of cheese, fruit and salami roses edged with yellow flowers. On the patio, white sofas held Retox Retreat, Mary Ruth's and tapcart pillows.

Yoga on the grass and crystal bowls by the fireplace

Guests rolled out black mats for yoga on the grass. Inside, a practitioner sat among crystal singing bowls and played a gong beside the fireplace while others stood and watched. One guest trained on the deck in a Katalyst suit.

Ice baths by the pool and Retox Retreat donuts

Black ice bath tubs filled with crushed ice sat near the pool, and one guest lay back for a facial under red light. The Retox Retreat logo went on cups, shirts, metal water bottles and the stickers on donuts drizzled in purple icing. Foam sponsor logos floated in the pool below big white Retox Retreat letters on the lawn.

We also planned another Retox Retreat, where Coldture ice baths sat on a wooden deck.

A white microphone cube on a blue velvet pouf

The stage setup was clean: a DTC World Tour screen, two black chairs for panel guests and a blue velvet pouf between them. On the pouf sat a white microphone cube printed with the Triple Whale logo.

ID tags laid out on the tour shirts

Custom shirts carried a whale tail rising out of a globe, the year 2024 and the five tour cities. The ID tags were printed with each guest's first name and company and laid out on stacks of those shirts. Guests gathered to talk around high tables on the hall's wooden floor.

The tour opened in Los Angeles in February, at Triple Whale On Tour: Los Angeles, and moved on to Triple Whale On Tour: San Francisco in June.

Papel picado over the lounge and a Class of 2024 bar

Under the papel picado, teal velvet ottomans and white sofas faced a white marble bar hung with a blue glitter Class of 2024 banner. There were also mustard velvet armchairs and wooden high-top tables. On a striped serape runner, fiesta photo props were ready to pick up, from Holy Guacamole to Hot & Spicy.

Advice cards, disposable cameras and signature drinks

A framed sign asked for Advice and Wishes for the new graduate, Karrington, over a spread of Advice for the Graduate cards. Another sign set out disposable cameras and told guests to take a few snaps, then pass it on.

The round wooden Signature Drinks menu listed three Casamigos Blanco Tequila drinks written for the party: Top of the Class, The Spicy Scholar and Karringtons Fit Fiesta Rita. Next to it, a wooden crate held bright straws topped with cactus figures in sombreros.

The Welcome Party Details

Big MaxWeb letters floated in the hotel pool while guests gathered on the terrace beside it, sipping drinks from cups printed with the MaxWeb logo. A wooden sign listed signature cocktails named The Affiliate and Bitcoin as a clever nod to our client's company.

After guests said hello and had appetizers, they were invited to sit down at tables adorned with flowers and a hanging chandelier from above. As dusk turned to dark, fireworks lit up the sky for an evening to remember.

Folk dancing in the old town and lunch above the vines

The next day, guests headed into Cyprus wine country. In the historic old town they walked a cobbled street lined with white umbrellas and danced arm in arm with performers in traditional dress. Lunch was at a local winery, on a glass-fronted terrace with young vines growing below.

A CASINO ROYALE sign, blackjack and a champagne tower

For the Casino Royale themed closing dinner, a lit CASINO ROYALE marquee sign hung over red velvet curtains as guests entered. A dealer ran blackjack, a roulette table stood in a wood-panelled room, and coupe glasses rose in a champagne tower. Long tables were set with black cloths, gold chargers, orange taper candles and white roses, and MaxWeb cookies and orange cake pops tied with black ribbon waited under a crystal candelabra.

We also planned the MaxWeb Bucharest Dinner, on a covered deck beside the water.

A whale tail carved from ice

Marquee bulb letters spelled out THE WHALIES in the dark, and an ice carver shaped a clear whale tail, lit blue from underneath. At the bar, a glowing acrylic menu offered two cocktails, the Deep Blue Delight and the Tidal Tequila Twist.

Screens full of rising bubbles

LED screens on the pillars and full video walls played water effects, from sunlight falling through the sea to bubbles drifting upward, as if the room sat under water. Curved blue armchairs faced one of the screens, and guests stood at bar tables that glowed from inside.

A sweets bar in shades of blue

A neon Sweets Bar sign stood over cookies iced with the whale tail logo, blue cake pops and a tray cut in the shape of the word Triple, filled with gummy sharks. Sliders and sesame-topped skewers came out on wooden boards. Triple Whale also brought us in for The Whalies New York.

A harpist on the terrace and a DIY flower bar

Guests arrived to a harpist and a violinist playing on the covered terrace. Out on the lawn, a DIY flower bar with a gold-framed sign asked everyone to make a bouquet to take on their way. Oversized CAPRI light-up letters spelled out the baby's name on the grass, and a DJ kept things going as people mingled.

Pink tapers and peach roses on long white tables

Two long white tables were set with pink taper candles, peach and blush roses, gold flatware and gold-rimmed glass chargers. A folded pink napkin held a menu card for the Superfood Salad Station.

Capri cookies on the sweets table

Under a Sweets & Treats sign, iced cookies read Capri and baby beside bow-shaped cookies, pink cake pops and white-drizzled strawberries. Pink Capri & Co. gift bags tied with white bows lined the table next to a stack of ballet slipper napkins.

A tunnel with water rippling across the floor

A navy awning printed with The Whalies name hung over the street doors. Inside, guests walked beneath a purple-lit Whalies sign into a tunnel where light like moving water rippled over the walls and floor, and the floor carried the event logo beside Social Snowball and sendlane. Elsewhere, a ball pit of white and purple balls sat under a neon Triple Whale sign.

White sofas on the main stage

Speakers on the main stage sat on white sofas with Whalies pillows, in front of tall THE WHALIES letters, while a screen above showed them close up. In a smaller room, four panelists sat on black chairs, and the lounge had white drum stools and a glowing cube.

Whalies water bottles on ice

Bottled water came with purple Whalies labels, chilled in a clear tub of ice, and a disco ball hung over the rows of clear chairs. We also planned The Whalies After Party, with an ice carving and a sweets bar in shades of blue.

TSA LIVE letters in black and gold

We kept the branding to black and gold. Light-up TSA LIVE marquee letters stood with black and gold balloons beside a Tax Strategy Accelerator Live banner, and the gold logo went on black tumblers, table signs and a pale green feature wall with a neon dollar sign.

Talks on stage and a bowling session

Speakers presented on stage between two large screens, including a talk on how to build a 7-figure digital product empire, and at times the audience was on its feet with hands in the air. Some guests wore navy Tax Alchemy sweatshirts with their lanyards. For a playful change of pace, we added a bowling session to the program.

For Karlton Dennis we also planned TSA Live, where guests played billiards.

A whale tail projected on the wall

Much of the branding was light. A whale tail logo was projected high on one wall, Triple Whale lettering glowed on the back wall, and tall white chevron columns lit blue flanked the stage. Guests sat on clear chairs around tables that glowed from inside, under a disco ball.

Cupcakes with the whale tail on top

One panel took on the importance of creative storytelling in performance marketing. Trays of sliders sat under a neon Triple Whale sign, and cupcakes were topped with the whale tail logo.

The stage changed at each stop: Triple Whale On Tour: Toronto had a microphone cube on a velvet pouf, and Triple Whale On Tour: San Francisco had white egg chairs.

A Birthday Bar with a 34 Karat Gold Margarita

At the white paneled bar, a framed Birthday Bar menu offered a 34 Karat Gold Margarita made with gold flakes and a Cool as a Cucumber Martini, with the option to make it a mocktail. The cocktail napkins read Happy Birthday Jeaneth! A wooden board of cheese, crackers and fresh fruit came out with a glass of champagne.

White roses down a long table

White roses in tall glass vases ran the length of a long white table, set between small candles and lined with white loop-back chairs. Sliders were served on a white platter, each held together with a wooden pick. A photo guestbook sign asked guests to snap a photo, place it in the book and leave a note for the birthday girl, and a white instant camera sat ready beside it.

A candlelit cake on the sweets table

After dark, a Celebrate with sweets sign stood over a glass of rock candy sticks, white cake pops and a white cake crowded with lit candles.

Badges, notebooks and napkins in black and white

The custom branding stayed black and white. Attendee and VIP badges read 8 Figure Agency Live, and the logo went on the spiral notebooks at each seat and on napkins, cups and lanyards, next to the logo of the sponsor E2M. White 8FLIVE letters stood against a black wall beside the check-in table.

Long tables, a panel and a pink food truck

Rows of wooden tables with black metal chairs faced a big screen for talks like From Startup to Scale-up: 7 Mental Model Frameworks for Founders Success, and five panelists took the stage under the sponsor thank-you slide. For food, a taco bar set out salsas and limes behind light-up TACOS letters, and guests lined up at a pink Commissary food truck in the lot.

We also planned 8 Figure Live LA 2026.

BUYGOODS in letters of fire

Masked Thai fire performers spun flaming props on the sand, and two of them stood beside tall flame jets while the BUYGOODS name burned in fire letters on the beach.

Dinner in a tent under fairy lights

Dinner was served in an open tent on the sand, with fairy lights radiating across the ceiling. The printed menu ran from tom kha gai to Andaman tiger prawns and seasonal Thai desserts. Rosé champagne was poured into a tiered coupe tower inside the tent, and a chocolate fountain stood by a fruit platter with bowls for dipping. On a deck under string lights, buffet stations looked out toward a white temple-style building on the hill.

Island hopping by boat

The group also went island hopping, passing small islands and sandbars from the boat deck. We also planned Buy Goods New York for BuyGoods.

A photo cube and forty reasons on a pink board

A clear photo cube held old snapshots, one of them a baby picture beside a teddy bear. A pink board titled forty reasons why we love you waited with markers and rows of blank circles. Macarons lined a red London double-decker bus stand.

Cassette tapes and a Kiddie Korner menu

Cassette tape cutouts hung among black streamers, and guests danced in neon 80s outfits. A Growing Up Slowly menu offered KFC Bowls and Buckeye Dip with Graham Crackers beside a Buckeyes Fans Welcome sign. In front of a wall of real cassette tapes, Kristin's Kiddie Korner menu listed Lunchables (for adults!), 1985 Microwave Popcorn and Melody Pops.

A Rubik's Cube contest and a passport by the guestbook

A Solve the Rubik's Cube sign asked guests to write down their name and time to win a bottle of fine wine. The photo guestbook sign read Snap it, Shake it, Stick it, Sign it, and a pink instant camera, a passport and sheets of flag stickers sat beside the book. An old photo was projected on the wall behind the DJ, and red confetti came down over the dance floor.

Guitarists and dancers on the roof terrace

Guests gathered on the roof terrace under strings of lights, with the building's mosaic chimneys behind them. Three guitarists played for two dancers in red dresses, who also performed with red fans as the sky got dark.

A DJ and a live band inside

Inside, a DJ played in front of curved wooden windows set with blue glass roundels, and a band with a singer, keyboard, drums and bass performed under an ornate stained glass window. A HelpGrid neon sign glowed on a table in a room with a crystal chandelier.

The HelpGrid logo in the cocktail foam

The HelpGrid logo was printed onto the foam of the cocktails and onto the napkins stacked beside the champagne glasses. The appetizer menu carried it too.

Hugs and Hellos by the Water

The evening started with hugs and big smiles. Guests caught up among the potted plants before anyone sat down, and it had the feel of old friends catching up.

Waiting for them on the covered deck were long wooden tables right at the water's edge. Sage green runners, blue plates and fresh flowers glowed in the golden light as the sun dropped low over the water.

It was the kind of view that makes you want to stay at the table a little longer.

A Seat With Your Name On It

Every guest found their name waiting on a custom menu card, tucked under a pale green wax seal. It was a small touch that made each guest feel welcome the moment they sat down.

Clear glass vases of white hydrangeas, blush roses and eucalyptus ran down the tables, adding a touch of natural beauty to every setting.

Dinner went from Romanian eggplant salad to duck breast tandoori with pomegranate sauce, a mix of local flavors and global favorites, with homemade cakes to finish.

The whole night felt cozy and refined, the kind of setting where conversation comes easily.

We also planned MaxWeb Cyprus, a corporate retreat for MaxWeb at the Four Seasons in Cyprus.

Giant Ecomchella letters and a Fortune Teller sign

From the moment guests stepped through the colorful ECOMCHELLA entrance, it felt like they’d arrived at a festival rather than a networking event. A detailed sign pointed the way to psychic readings, sweets, games, and a hair braiding and glitter bar, inviting everyone to wander around and see what caught their eye. Guests could grab an “I’m With the Band” Bellini and strike a pose beneath the balloons. The playful details gave the e-commerce community something to talk about and plenty of reasons to stay and connect.

Guests wore woven ECOMCHELLA wristbands as a nod to the same wristbands given at Coachella, and drinks came in bright ECOMCHELLA cups with glittery butterfly straws or cactus picks.

Hair braiding and a glitter bar

Stylists braided bright pink and green extensions into guests' hair and makeup artists did guests' glitter makeup.

A 90's candy bar and giant lawn games

A white candy cart on wheels held Baby Bottle Pops, Push Pops, Fun Dip and Ring Pops next to a tray of neon sunglasses. Out on the lawn, guests played a giant block tower game and a giant four-in-a-row, and cups were lined up for an epic game of beer pong.

Welcome boxes and a printed summit schedule

Each welcome gift came packed in a wooden box: a leather portfolio, a Storyboard notebook, a black insulated bottle and a camo Melin cap. A summit schedule card stood behind the notebook, listing morning workouts, sessions with Ed Calderon, lunch by a private chef and a dinner at The Table at Crestwood. At the house, an infinity pool looked straight out over the mountains.

Battle ropes on the patio and a private chef

Workouts included battle ropes on a stone patio above the trees. The group also went off site, and guests talked in Adirondack chairs on a brick patio beside a stack of firewood. A private chef finished small fried bites on black plates with tweezers, and a long wooden board carried cured meats, cheese, olives and grapes. Drinks came in short glasses, a red one with mint and a cucumber one by the pool.

Talks and panels at Nightingale

They took their seats under LED panels running Los Angeles, CA graphics. One talk was titled Piloting Your DTC Business: Lessons from an Airbus Jet Pilot / Engineer Turned Entrepreneur, and another worked through communication cadence, staffing structure and company values.

Panels followed, headed Driving Retention through Customer Experience and Video Commerce: Unconventional Marketing Tactics and Breaking Through the Noise, with each panelist named on the screen behind them.

Between sessions founders worked from the club's blue tufted banquettes with laptops open, under the painted mural and the large round mirror that reflected the back bar.

The puppy pen on the Nightingale patio

Out on the patio a pen of puppies went up under the white fringed umbrellas, and attendees took turns holding them while the rest of the crowd stood close with drinks and phones in hand. A camera operator filmed interviews against the green hedge wall nearby.

The Gorgias bar

At the bar the Gorgias logo ran twice along the front, lit blue against the club's screens, with a Book a live demo sign on the counter and DTCx branded water bottles standing in front of it.

A white pillow printed DTCx Ecommerce Growth sat on a black bentwood chair.

We also planned DTCx Retain LA, where giant light-up DTCX letters stood on the stage.

Sessions and an awards ceremony in the ballroom

Guests sat at long draped tables facing the Cashflow Live screen, which read Change Your Financial Future with Austin Zelan. Panels and talks ran from that stage, including one on the benefits of rental arbitrage. The ballroom also held the awards ceremony, where a glass trophy was handed over in front of a screen reading The Zelan.

A yacht party to close the event

For the last event on the schedule, guests boarded a white yacht. They posed on deck with high-rise towers and palm trees behind them, and inside the cabin the dancing started while other guests filmed on their phones.

Sessions in a ballroom under chandeliers

Talks and panels ran in a cream ballroom with draped windows, ornate chandeliers and screens reading Tax Strategy Accelerator. Lit TSA LIVE letters stood beside the schedule board, and a screen introduced the speakers.

Bowling, billiards and keepsakes with the gold logo

To mix some play into the education, we planned bowling for the group, and some guests played billiards too. Attendees took home custom sweaters as keepsakes, and the gold Tax Strategy Accelerator logo also went on black gift bags and lanyards. At the March 2024 TSA Live, the gold logo went on black tumblers and a pale green feature wall.

Neil Patel and Eric Siu on the Leveling Up stage

Light-up LEVELING UP marquee letters lined the front of the stage, against black drapes hung with tall white ovals washed in blue. Neil Patel and Eric Siu sat in wooden armchairs under a slide naming them as speakers, and another talk put its whole plan on one screen: schedule it, structure it, launch it, promote it, sell it, fulfill it, repeat it.

Floodlit bays at Topgolf

One night the group went to Topgolf, where guests swung clubs in the floodlit bays and sat at tables under the leaderboard screens.

Tres leches cups and a night at American Social

At the Four Seasons, the dessert station stood against a bank of tropical plants, each tray with its own printed card: tropical tres leches cups topped with raspberries and edible flowers, a lemon curd bar, and chocolate brownies and blondies. The group also spent an evening at American Social, a bar and restaurant with string lights overhead and palm trunks wrapped in white lights.

Having a Ball cookies and lace tablecloths

The custom cookies were shaped like mason jars, iced in mint and piped with "Having a Ball, Since 1932." Long tables in the garden were covered in white lace and lined with wood-framed chairs, and each place had a floral plate, a pink linen napkin tied in a knot, gold cutlery with pink handles and a menu card headed "Let’s eat!"

Old photos as centerpieces

Barbara’s old photos lay around small bud vases of white roses and hydrangeas on the tables. The white cake carried a cream rose, pink stock and a gold glitter "cheers to 90 years" topper. Among our other birthdays, Kristin’s 40th Birthday mixed 80s music with a travel theme, and Leia’s 21st Birthday had a boots and booze theme.

Grab a jar and head to the bar

The yard was spread with straw and set with hay bale seats around fire pits under string lights. A chalkboard told guests to "Grab a jar & head to the bar" beside rows of mason jars, and a gold-framed Boots & Booze menu listed a strawberry margarita, a rosé lemonade and a Jack & Coke. The napkins read "Twenty One, cheers to Leia’s 21st birthday."

Cow print cookies and cowboy hats

Straw cowboy hats and red and black bandanas were piled on a hay bale. The cookies were iced in cow print and piped with "twenty one" in pink, with one plaque cookie piped with Leia’s name, and drinks came with cactus picks and lime wheels. We also planned Barbara’s 90th Birthday, a modern vintage party set with lace tablecloths.

A cup for what you came to talk about

A framed sign asked guests to pick a cup based on what they were there for that weekend, so they could find like-minded people. Each stack carried a topic, from SEO and Strategy to Just Here To Party. Black sweatshirts printed with the GeekOut logo sat folded in piles, and guests roasted marshmallows over a fire table.

Lit GEEK OUT letters at sunset

Lit GEEK OUT marquee letters stood on the terrace above the beach, beside screens printed GeekOut San Diego 2022. In a lounge hung with red velvet curtains, guests gathered around a square fire pit. The food came with name cards: guacamole and salsa rojo in stone bowls on dark velvet, and cauliflower ceviche on a blue velvet display trimmed with purple orchids.

We planned Geek Out San Diego 2021 the year before, in a brick hall with trees growing indoors. The series also went to Geek Out Ukraine, where performers in mirrored robot suits took the stage.

Red, blue and sequined panels behind the stage

The stage sat in front of tall red, blue and pink panels mixed with dark sequined ones, and a Million Dollar Credit Mastermind sign read Mastery of Millions. Speakers put talks on credit repair, funding and branding up on the big screen, and four panelists shared the stage for a group session.

Lit MDCM letters and wood-paneled walls

Modern wood-paneled walls and warm, colored lighting set the look of the space. Giant marquee letters spelling MDCM stood on the polished floor next to the speaker banner.

Lit marquee letters and a purple velvet stage

Speakers presented in front of a purple velvet curtain, with RISE spelled out in lit marquee letters at the side of the stage, and a guest held a phone up toward the talk. Guests also sat around a round table in a room with a crystal chandelier and tall windows.

Fire dancing and flower leis on the lawn

Outside, a fire dancer spun a staff lit at both ends. On the grass, a performer in a feathered headdress danced with guests while a live band played behind them, and guests in flower leis raised their cups together under palm trees.

Light-up DTCX letters under an LED ceiling

Curved LED panels overhead carried the Gorgias and DTCX logos above rows of clear chairs. On stage, giant light-up DTCX letters stood among potted palms during the talks and fireside chats. Cupcakes came topped with the DTCx Ecommerce Growth logo, and performers held up large illuminated discs printed with the Gorgias logo.

A tunnel of lit frames and glowing cube tables

A walkway ran through a tunnel of lit frames lined with potted palms, and glowing cube tables stood in stage fog on the main floor. The food had a Mexican theme, with hand-lettered signs at the salsa bar for hot salsa and fresh roasted salsa.

A Paleta Bar cart on the turf

Guests served themselves chips, guacamole and salsa, a garnish your marg station had dried orange slices, and a Paleta Bar cart of popsicles stood on the turf. Outside, a white bar carried the DTCx, Gorgias, Recharge and Loop logos under disco balls hung in the trees. At DTCx Retain 2023, fresh coconuts stamped with the DTCx logo lined gold shelves on the patio.

Chevron pillars lit in purple and pink

The stage sat between two large screens, backed by tall white pillars cut with black chevrons and washed in purple, pink and green light. Speakers talked from a pair of cream armchairs or beside a cocktail table while cameras filmed from the back of the room. One of them was Ayman Al-Abdullah, whose Agoge CEO Summit we also planned.

Cube microphones passed through the audience

Questions came from the floor. Guests in lounge chairs and rows of seats asked their questions into white Leveling Up cube microphones, and a flip chart stood by the lounge seating.

A bald eagle, brick walls and hanging pretzels

A handler brought a bald eagle into the session room, and guests stepped up for photos with it. Guests networked at long wooden tables with paper towel rolls and name cards in a brick-walled room, and giant pretzels hung from metal racks. Neil Patel and Eric Siu also hosted Leveling Up Miami 2023 at the Four Seasons.

Armchair talks in front of a painted wall

Sessions ran in a ballroom with a large abstract painting behind the stage, white armchairs for the conversations and a big white logo block at the side. The banner by the door listed Alex Hormozi, Leila Hormozi, Sam Ovens, Kimberly Moffit, Chris Do and Nicole Behnam alongside the two hosts. TableTopics cards sat in a clear holder on a table to start conversations.

Cube microphones and seared scallops

White cube microphones went around the audience for questions. Seared scallops with basil came around on a black tray, and a grazing board carried cheese, grapes, carrots and dried fruit beside fresh flowers.

A high ropes course and a zip line

The group also took on a high ropes course, where guests in blue helmets climbed tall wooden poles, walked a beam between them and rode a zip line above the trees. A grazing table held cured meat, melon balls, cheese, grapes and grilled zucchini, and an arrangement of orange dahlias and white ranunculus stood on the bar. At Leveling Up Austin, a handler brought a bald eagle into the session room.

Potion of Luck jars and a fogging teapot

A glass teapot trailing fog sat beside the cocktails and a framed "pick your poison" menu. Small corked jars wrapped in twine were tagged "Potion of Luck, may induce extreme wealth," and black candy apples flecked with gold stood on a white cake stand.

Tarot readings and custom champagne labels

Readers laid out tarot cards for guests on black tables, and a white palmistry hand sat among red votive candles. Guests posed for photos on a gold throne set in a carved stone doorway. The champagne carried custom labels printed with Carbon6, Wayflyer, Viscap Media and unybrands above the line "Pop. Clink. Cheers." For Brands in Wonderland, also with Mina Elias, giant chess pieces stood in a courtyard of palm trees.

Mirror-suited robots in a shower of confetti

Performers in mirrored robot suits took the stage as confetti fell and sparklers fired, with a GEEK OUT screen glowing behind them, and dancers in white feathered costumes performed under pink spotlights. One man posed with a snake around his shoulders, and another had a raccoon on his head.

A drummer and a balancing act

Blue beams swept the room while a drummer played. Under red lights, a performer held a woman flat in the air above a metal table, and guests stood with drinks in hand to watch.

At Geek Out Miami, guests listened to the talks from teal armchairs and white sofas.

Fireworks and a DJ outdoors

A DJ played to guests dancing outdoors, and a performer with a microphone worked a crowd that held its phones up high. The night ended with a yacht cruise and fireworks over Miami.

White Ferraris and a modern white house

Guests sat on the hood of a white Ferrari and rode in a convertible with red leather seats. Inside the white, modern house, people talked in the open kitchen and living room, and a videographer filmed outside.

Pudgy Penguins napkins at the catering table

The catering ran from small waffles and chocolate croissants to doughnuts, iced cinnamon rolls and platters of melon, berries and grapes, with napkins printed Pudgy Penguins and WYS. A speaker presented in front of a Crypto Wealth screen, and after dark a guest floated across the lit pool inside a clear inflatable bubble.

Grazing crates and a game of giant pong

Stacked wooden arrows pointed That Way, Somewhere, Wonderland, Over There and to the Mad Hatter’s Tea Party. The Mad Hatter, Alice and the Queen of Hearts moved through the rooms in full costume. A grazing table of cheese, grapes and crackers was set on stacked wooden crates with candles and illustrated cutouts of Alice, and guests could play a giant game of pong with red bins.

Photos with Alice and the Queen of Hearts

Guests came in gowns and tuxedos, one in white rabbit ears, and posed with the characters under a crystal chandelier. A framed sign on a hedge-covered cocktail table asked "Have I gone mad?" The desserts ran to macarons, meringues and a cookie lettered in gold with "Brands in Wonderland!"

A Mad Hatter cutout by the dessert table

A life-size Mad Hatter cutout stood behind the dessert table, and cookies iced as a clock face and antique keys sat on a plate of brownies. Outside, oversized white chess pieces stood in a courtyard of palm trees and string lights. Mina Elias was also part of The Magic Mansion, a magic-themed networking party with tarot readings.

Trees growing inside a brick hall

Speakers stood on a low stage against exposed brick, beside a pull-up banner for Geek Out San Diego. Trees grew inside the hall, and in a wood-panelled room, fairy lights ran along the ceiling above a high table where guests stood and talked.

Laptops open along the long tables

Attendees sat at long wooden tables with their laptops out, facing the stage, and a blue swirl mural covered one wall. A few wore white Geekout San Diego hoodies lettered in a baseball script.

In 2022 we planned Geek Out San Diego 2022 at Belmont Park in Mission Beach, where a framed sign asked guests to pick a cup by topic.

Pink roses in view of the Empire State Building

Walls and columns of pink and red roses lined the covered rooftop terrace, and one rose column stood at the rail with the Empire State Building rising behind it. Bar bites came in red and white striped popcorn boxes and on a tray of soft pretzels. The souvenir bags were black drawstring bags printed with the buygoods logo.

A purple-lit terrace after dark

After dark the terrace glowed purple, and a man in black showed tricks with string and cards to guests up close. Inside the lounge, a bronze elephant balanced a striped ball in front of rust velvet curtains, and trays of chocolate chip cookies and brownies sat beside another striped popcorn box. We also planned BuyGoods Thailand, where the name burned in fire letters on the beach.

White walls and black curtains behind the speakers

We designed a minimalist setup: crisp white walls, bright daylight-style lighting and a simple speaking area against black curtains, with a GeekOut screen behind the speakers and a banner on each side. Guests listened from teal armchairs and white sofas, many with laptops open. Under a patterned tile wall, a pastry spread labeled chocolate croissants and coffee cake sat beside platters of berries.

Geek out Miami screens above the bar

Two screens reading geek out Miami hung above the bar, between shelves of bottles. In the lounge, full rows of teal armchairs faced the speakers.

At Geek Out San Diego 2021, trees grew inside a rustic brick hall.

Agenda packets tied with twine

Each agenda packet came wrapped in kraft paper, tied with twine and tagged with a handwritten name card. The printed agenda listed a welcome reception on The Viceroy restaurant patio and a Growth Genius session where 10 attendees would present. Talks ran between blue Growth Accelerator banners, and a charcuterie board of cured meats, cheese and olives sat out with sliced bread.

A long dinner table in front of the wine racks

For dinner we set one long wooden table with bentwood chairs, greenery in stoneware vases and candles in cut glass holders, and a printed menu rested on a folded napkin.

A climbing wall and a rope net

After the sessions, guests put on harnesses and helmets. Pairs worked their way up a wooden climbing wall and across a high beam, and the whole group gathered at the rope net for a photo.

Neil and Eric also hosted Marketing School Live, a full day of talks on digital marketing in Los Angeles.

Low pallet tables set for a picnic

The tables were wooden pallets laid over burlap, rugs and knitted blankets, with floor cushions around them for the children. We set them with floral paper plates, printed cups, pale green glass cake stands and gold candle holders, and filled pink glass vases with peach and lilac flowers. One green glass plate held iced cookies, among them one reading Milah + Kam and another shaped like a leaf.

Dreamcatchers and a STAY wild sign

Under the trees, white macramé dreamcatchers hung above a fringed stool on a black and white rug, with a blue STAY wild sign leaning at the rug's corner. Around the lawn we placed a white wire lantern, woven baskets and bundles of dried wheat in glass vases.

Orange lounge chairs on a curved wooden stage

Speakers sat side by side in orange leather lounge chairs on a low, curved stage of warm wood, under a screen showing both hosts. Rows of white folding chairs filled the hall below tall windows, and The Lime Truck's team served hot food from chafing dishes.

Coffee cups and a quiz to open a talk

Coffee came in black cups printed with Do What You Love. One talk opened on a slide reading "Lets play a little game before we get started..." and four questions for the room, starting with how many blogs there are on the web.

Notebooks and resistance bands

Attendees sat in small groups with notebooks and printed handouts, trading ideas between talks. The seminar leaned hard on hands-on training, so the group also moved out to the gym floor for resistance band drills beside racks of kettlebells and yellow slam balls.

Kettlebells and a flip chart

In the kettlebell sessions, people tried new concepts straight away under Brett's guidance. Back at the tables, under a sign reading "Limits exist only in the mind," the presenter leaned in over the groups' notes and worked through ideas on a flip chart against the brick wall.

A pink tulle table and a first birthday board

Outside, a table skirted in pink tulle held drink dispensers filled with lemon and orange slices, patterned paper cups, striped straws in a mason jar and pink roses in glass jars. A framed first birthday board with Khloe's name at the top stood on an easel beside the flowers.

Rock candy, dipped pretzels and unicorn popcorn

The candy table, on a mint cloth, had wrapped rainbow gummies in a glass bowl, lollipops, pink and gold rock candy sticks and pretzel rods dipped and drizzled in pastels. Purple and white boxes printed with a unicorn face held popcorn drizzled in pink and blue.

Two cakes in front of paper garlands

Strands of pink, yellow, blue and purple paper garland hung behind the cakes. One had two rainbow-striped tiers with gold drips, Khloe written in pink icing, a rainbow on top and a gold horn. The other was a white unicorn cake with gold eyelashes and Happy 1st Birthday in blue letters. Guests took home unicorn cake pops in clear boxes, each tagged "Thank you! For making my party so Magical!"

A road marked out to the diner

A black carpet with yellow road lines ran along the terrace to a doorway signed DINER, with a red car cutout and a red Texaco pump beside it for the gas station touch. The teal diner front advertised Root Beer Floats and Thick Malts under Rock N Roll marquee lettering, and vinyl records hung from the ceiling.

Classic car fronts facing the screen

Blue classic car fronts stood ahead of the rows of chairs, all facing a large screen, and each car carried a plate reading Love the Journey. At the drinks counter, glass Coca-Cola bottles sat beside Coke straw tins and a Have a Coke napkin holder, and cans were poured into Coca-Cola paper cups.

The same era shaped two more parties we planned: Grease Lightening, with its own gas station corner, and the Retro 1950’s Diner, where a popcorn machine sat on the candy bar.

Photography by Angie Myers

Purple light and paper lanterns

The rooms varied. One was a theater with purple-lit wall panels and a big screen carrying his name. Another was a brick hall hung with giant white paper lanterns, with Matthew Hussey Live banners on both sides of the stage. A spotlight lit the front edge of the stage, and hands went up across the crowd.

Get The Guy posters and photos by the banners

On a darker stage, Get The Guy posters framed the set, with a flip chart of handwritten notes beside one of them. A guest posed for a photo between two Matthew Hussey Live banners printed with "Love. Life."

His Matthew Hussey Retreat went to Fort Lauderdale, where the welcome kits came tied with eucalyptus.

Vintage cars and a brick speakeasy door

Two flat cutouts of vintage cars stood along a railing outside, one red and one white with Love the Journey painted on its spare tire. Behind the red car, the entrance was a brick front with a plain door, WANTED posters and a large print reading Repeal the 18th Amendment.

Leather chesterfields and stacks of old books

Inside, brown leather chesterfield chairs and sofas made small lounges, one in front of a backdrop printed with full bookshelves. Stacks of old books on the tables held red roses and black feathers, and taper candles dripped wax down gold-painted bottles.

Speakeasy Libations at the bar

A gold-framed menu headed Speakeasy Libations offered a Bee's Knees, a Mary Pickford and a Mint Julep. Old photographs leaned in wooden crates on burlap, one of them showing the Jefferson Liquor Company announcing Prohibition, and another crate held a sign reading Prohibition Ends Here, Drink Up. For Old Hollywood, guests posed on a red carpet outside the tent.

Photography by Angie Myers

Birch trees and fog at the entrance

A green runner led in between white birch trees wound with ivy, and low fog drifted over the floor at the entrance. Two framed signs stood there, a Cheshire Cat on one and, on the other, Alice's line "I knew who I was this morning, but I've changed a few times since then."

A long table strewn with book pages

Loose book pages covered the floor under a long wooden table set with cross-back chairs, teacups, open books, birdcage lanterns and tall vases of flowers. On the smaller tables, floral saucers held votive candles on moss beside "Drink Me" bottles, and a navy copy of Alice in Wonderland rested on a bed of moss.

Tea urns under an It's always Tea Time! sign

Three silver urns stood on a rustic table trimmed with moss for the tea station, with tea bags spread in front and small labels for hot water, cream and skim milk. A framed Mad Hatter print reading "It's always Tea Time!" sat at one end, a tiny teacup hanging from its corner. The Mad Hatter's Tea Party took tea outdoors, to pink tables by the water.

Photography by Angie Myers

Wicker lounges under paper lanterns

Wicker armchairs, low sofas and poufs printed with palm leaves were grouped around white cocktail tables, with potted palms between them. White and blue paper lanterns hung from strings of lights overhead. In front of the buffet, an ALOHA sign stood in the sand on a wooden frame, a ring of flowers making the O.

Gold pineapples and charred pineapple salad

A gold-painted pineapple sat on a white table against the palm leaves. At the food table, a glass stand on a black ring frame held rows of small plates of charred pineapple salad with sugar cane nectar. Pineapples turned up again at Surfing In The USA, in pairs on surfboard tables.

Photography by Angie Myers

Welcome kits tied with eucalyptus

The welcome kit held a spiral notebook printed with "5 magical days. A lifetime of change." and a kraft card from The Retreat Team that opened "Welcome to... Fort Lauderdale." Gift boxes went out tied with grey ribbon and a sprig of eucalyptus.

Beach yoga at sunrise and volleyball on the sand

Beach yoga ran at sunrise, and guests also played volleyball on the sand in front of a row of blue cabanas.

Sticky notes and flip charts on stage

Inside, sessions ran on a stage with deep blue curtains and flip charts, one headed "Mastering our emotions." Guests covered a cork board labeled Comments with colored sticky notes, and a box marked Questions sat beside a fresh stack of them.

Photography by Angie Myers

Silhouettes of a saxophone and a trumpet player

Life-size black cutouts of a saxophone player and a trumpet player stood on the stage, against dark velvet drapes hung with strands of gold discs. Confetti covered the stage floor, and warm uplighting picked out the drapes.

White tufted chairs and gold sequin pillows

Through a gap in black curtains, the lounge opened out under a chandelier. White sofas and tufted armchairs sat around low tables, dressed with gold sequin pillows, and black high-top tables stood along the edges of the room. Guests at our 1920’s Speakeasy came in through a brick door hung with WANTED posters.

Drink Me bottles and arrow signs

Low tables held candles in glass lanterns, and small trees glowed with fairy lights. Wooden barrels stood in as cocktail tables. On their tops we stacked old books in nests of dried moss and added "Drink Me" bottles, a hanging lantern, a floral bowl and an old iron key. A post of arrow signs reading Not This Way, Wrong Way and Down Here stood beside a tree hung with purple flowers.

A Mad Hatter cutout and a moss runner

A Mad Hatter cutout peered out from the greenery, and guests gathered around a long table with a moss runner, lit lanterns and red and orange flowers.

A popcorn machine on the candy bar

The candy bar was stocked with lollipops and a glass jar of wrapped candy beside a teal Candy Bar sign on an easel. A popcorn machine stood at one end behind a yellow Hot Buttered Popcorn sign, with striped popcorn boxes lined up along the rest of the table.

A soda bar glowing blue under vinyl records

The bar and the floor in front of it were lit blue from inside, with white stools, glass Coke bottles and a Have a Coke napkin holder on the counter. Vinyl records hung on pink drapes behind it, and a printed diner scene with red stools stood to one side.

Birds of paradise and string lights

On a white table, bird of paradise, purple orchids and orange blooms filled a square glass vase. Once it was dark, strings of lights ran over the crowd and reflected in the water behind them.

Tiki Bar arrows and surfboard tables

A bamboo post at the water's edge carried arrow signs for the Beach and the Tiki Bar, with a pink surfboard sign reading Tiki Time! Wooden surfboards laid flat on legs made high tables, with stools pulled up around them and pairs of pineapples resting on tropical leaves.

Car cutouts and a gas station corner

We created the gas station corner with glowing GAS globes on the pumps and a blue barrel beside them. In a tent lit blue, white car cutouts lined up in front of the chairs so the seats faced a big screen like cars at a drive-in.

Popcorn and soda pop at the diner counter

A red popcorn machine kept striped Fresh Popcorn boxes filled. At the counter, glass bottles and red paper cups sat in front of a diner backdrop printed with Milk Shakes, Cheeseburgers and Soda Pop signs.

Clocks and birdcages on pink tablecloths

The centerpieces mixed old books, moss and wood slices with small clocks, turquoise and black birdcages, floral teacups and "Drink Me" bottles. One red copy of Alice in Wonderland carried a tag reading "We're all MAD here", and a clock drooped over the edge of a stand beside a bunch of sunflowers.

Tagged teacups and Eat Me cookies

Paper tags tucked into the teacups quoted the story: "I'm Late! I'm Late! for a very Important Date" on one, "How long is forever? Sometimes, just one second." on another. On the dessert table, a plate of cookies was iced as pink mushrooms, old keys and green rounds lettered "Eat Me", next to pastel macarons, cupcakes and chocolate cake pops.

String lights and hanging florals at dusk

At dusk, strings of lights and a glowing globe hung over the crowd between the palm trees. Purple, pink and white florals hung beside a hedge wall with a clock and a giant pink flower. Walking in Wonderland moved the story to a terrace at sunset.

An old film playing on the ceiling

Inside the tent, a black and white film was projected across the ceiling beside a chandelier, over tables set in low candlelight. Red roses stood among the candles, with a small gold statuette on one table for the awards setup and a framed black and white portrait and scattered petals on another.

A red carpet between red ropes

Outside, a red carpet ran between posts and red ropes to an entrance draped in red curtains, and guests stopped to pose for photos on the carpet under the night lights.