01
Inspo
You tell us the show and the goal. We come back with a board of what the space could feel like, pulled from builds that have worked.
Booth design and brand activations · Los Angeles, and wherever the show is
Your buyers will walk past hundreds of booths. We build the one they walk into.
Custom trade show booths and brand activations. A bank vault door. A giant shopping bag. A whale tail carved from sand. Never a step-and-repeat.
2014Building since
350Events produced
12Countries
Booths and activations built for 
The work
Nobody takes a photo of a step-and-repeat.
A backdrop and a couple of cocktail tables can make a booth look finished. But the spaces people remember give them a reason to step inside, stay awhile, and take a photo or book a demo. Every booth below began the same way: as an empty rectangle on a floor plan.
The Candy Bar
A candy bar under a neon wordmark, with New York street signage around it.
The Merch Shop
An entire room dedicated to our client's top brands, each presented like a boutique, in the brand's colors from counter to shelf.
1/3
The Demo Bar
A working demo bar in a warehouse: four screens, and enough counter for the queue that turned up.
1/2
The Bead Bar
A bead bar with Little Words Project under a neon Gorgias sign, in front of a wall that reads The Conversational Commerce Platform.
The Big Moment
One sentence on a twenty feet wide backdrop attracted guests over to sit and talk with the event's top sponsor.
The Color-Block Wall
A modular photo wall with hand-held signs, built to travel city to city and still feel made for the room it is in.
1/4
The Booth That Fit A Stage
Gorgias wanted a stage in a 20x20 space, we made it happen. With a big neon sign to pull people in behind the desk.
1/3
The Newsstand
Product on open shelving in the brand's own beetroot color, lit like a store rather than stacked like a giveaway, to announce the acquisition of Aftersell by Rokt.
1/2
The Beach Club
A surf shack on a convention floor. Shiplap bar, lifebuoys, a floor printed like pool water, and a surfboard that explains the ROI. People stayed instead of passing through.
1/3
The Rayhawk Museum
The client's name built at furniture scale, wrapping the lounge, so every photo taken anywhere near that aisle carried the brand and drew people into learning more about the history, and future, of Rayhawk.
1/2
The Sand Tail
A whale tail sculpted from sand during happy hour, so the event ended as memorable as it started.
1/5
The Pods
Demo pods you can actually talk in, built as free-standing rooms in a courtyard rather than tables under a banner.
1/5
The Giant Shopping Bag
One way to get guests to see your demo products? Build an oversized shopping bag they can take photos inside.
1/2
The Vault
A bank vault door, at aisle scale, that you walk through to reach the demo. Inside, a cash-grab machine with people playing for six months free of Aftersell. People do not queue for a brochure.
1/8
The Street of Sponsors
Every sponsor got their own storefront, designed around what they sell, working with the venue's greenery instead of hiding them.
1/5
The Demo Booth Arch
A sculpted arch, neon sign, and a desk that says Let's chat to get people to the demo booth.
1/4
The Funnel Wall
Fermat builds funnels, so we built funnels on the wall of their booth.
The Floating Boxes Booth
ShipBob fulfills orders, we fulfill wishes for a booth that stands out by having boxes floating inside the booth.
1/2
The Ball Pit
A ball pit under a neon sign, with the brand mark floating in it. Nobody walks past a ball pit without wanting an epic photo moment.
1/5
The Underwater Tunnel
We wanted to make guests feel like they were underwater for Triple Whale. The result? A dark archway to walkthrough with moving waves and an ocean floor.
1/2
Four steps for us. Zero overwhelm for you.
You brief us once. We design it, build it, ship it, install it, and we are on the floor before the doors open.
02
The Render
Layout, colour and every element drawn to your footprint. This is the set you sign off before anything is quoted.
03
The Build
We commission the fabricator, run the build, and get it to the floor. Here it is standing, the same booth you signed off.
04
Show Day
Shipped, installed and open. The 28 team is on the floor before the doors are, so you walk into a booth that is already working.
Testimonials
In their words
Omg this is soooo exciting! Yay!!! I’m so happy it all worked out!! We will be using you for NRF, eTail and Shoptalk again for 2027.
Trade show client
Yes! But thank you for everything!! I recommended you to a few partners that loved our booth.
Booth client
You really put on a great event, happy to participate and partner with you.
Event partner
FAQs
How much lead time do you need?
Eight to twelve weeks is comfortable for a custom build. Less is possible, but we need to start straight away.
Do you build the booths yourselves?
We design them, commission the fabricator, and manage the build and install end to end. You have one person accountable, and that person is on site on show day.
Do you ship and install?
Yes, including drayage and the show’s own paperwork, which is where most of the pain is.
What does a custom booth cost?
It depends on footprint, materials and city. Tell us the show and roughly what you have, and we will tell you straight away whether we can do something worth doing at that number.
Can you reuse a build for the next show?
Certain elements of it, yes, but since the build is so custom, the majority of the time we don’t. Believe it or not, it is actually cheaper to do a custom build than to rent one, store it until you need it, and ship it to different cities.
Tell us about the show
Your footprint, your dates, and what you need the booth to do.
Plan your booth