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Every page and article on Samantha Pena in one place, organized by topic.

Dinners

Gorgias Ambassador Retreat 2025 : Photos from the Gorgias Ambassador Retreat 2025: a tiki wall on the beach, long dinner tables, a Hawaiian dance performance and tropical food and drinks.
Gorgias Advisory Dinner : Gorgias Advisory Dinner in the Hollywood Hills: a Michelin-star menu at round tables on the lawn by the pool, with a DJ playing inside the house.
Gorgias Advisory Day : Gorgias Advisory Day at a private Hollywood Hills home: sessions on the living room sofas, a poolside lunch with mimosas and dinner set on the lawn.
MaxWeb Cyprus : A corporate retreat in Cyprus for 40 guests, with a poolside welcome party, a day in the old town, a winery lunch and a Casino Royale closing dinner.
BuyGoods Thailand : BuyGoods Thailand: Thai fire shows on the beach, dinner under fairy lights with a champagne tower and chocolate fountain, and island hopping by boat.
MaxWeb Bucharest Dinner : An intimate dinner in Bucharest for the MaxWeb Affiliate Network, with flowers in glass vases and a named menu card at every place setting.
Agoge CEO Summit : The Agoge 2023 CEO Summit, a mastermind for CEOs in Blowing Rock, NC, with wooden welcome boxes, an infinity pool, morning workouts and a private chef.
Growth Accelerator LA : Growth Accelerator LA with Neil Patel and Eric Siu: agenda packets tied with twine, a candlelit dinner table and an outdoor ropes course.

Masterminds and retreats

Small group retreats and boardrooms, where the room is the whole product.

The Whalies Boardroom : Inside the Blue Whale Boardroom at The Whalies: long black tables, twinkle lights, blue place settings and a Triple Whale screen for an executive event.
Gorgias Ambassador Retreat 2025 : Photos from the Gorgias Ambassador Retreat 2025: a tiki wall on the beach, long dinner tables, a Hawaiian dance performance and tropical food and drinks.
Gorgias Partner Day : Gorgias Partner Day 2025 brought partners and industry leaders together in a bright space with pink lighting, a Partner Day stage and custom cocktails.
Blue Whale Group Boardroom : Triple Whale's Blue Whale Group Boardroom in Los Angeles: long wooden tables set with blue notebooks, greenery, natural light and talks up front.
Blue Whale Group : Blue Whale Group 2024 by Triple Whale: whale tail latte art, custom cups, water bottles, tote bags and blue light branding at an intimate corporate event.
Gorgias Advisory Day : Gorgias Advisory Day at a private Hollywood Hills home: sessions on the living room sofas, a poolside lunch with mimosas and dinner set on the lawn.
Gorgias Partner Day : Gorgias Partner Day 2024: a panel in front of tall steel-framed windows, pink uplighting, a coffee bar and gorgias partners printed on the cups and napkins.
MaxWeb Cyprus : A corporate retreat in Cyprus for 40 guests, with a poolside welcome party, a day in the old town, a winery lunch and a Casino Royale closing dinner.
BuyGoods Thailand : BuyGoods Thailand: Thai fire shows on the beach, dinner under fairy lights with a champagne tower and chocolate fountain, and island hopping by boat.
Agoge CEO Summit : The Agoge 2023 CEO Summit, a mastermind for CEOs in Blowing Rock, NC, with wooden welcome boxes, an infinity pool, morning workouts and a private chef.
Leveling Up Miami 2023 : Neil Patel and Eric Siu hosted Leveling Up Miami 2023 at the Four Seasons. See the marquee-lit stage, the dessert station and an evening at Topgolf.
Leveling Up Austin : Leveling Up Austin at the W Austin with Neil Patel and Eric Siu: talks under purple-lit chevron pillars, cube microphones and a bald eagle.
Leveling Up LA : The Leveling Up Mastermind with Neil Patel and Eric Siu at The Maybourne Beverly Hills: armchair talks, grazing tables and a high ropes course.
Geek Out Ukraine : Performers in mirrored robot suits, confetti and sparklers at Geek Out Ukraine, with a snake, a raccoon and a drummer under blue light beams.
Growth Accelerator LA : Growth Accelerator LA with Neil Patel and Eric Siu: agenda packets tied with twine, a candlelit dinner table and an outdoor ropes course.
Valu(ed) 2-Day Seminar : The Valu(ed) 2-Day Seminar with Brett Bartholomew: coaches taking notes in a brick-walled room, then band and kettlebell drills on the gym floor.
Matthew Hussey Retreat : The Matthew Hussey Retreat in Fort Lauderdale: welcome kits, beach yoga at sunrise, volleyball on the sand and sticky-note sessions on stage.

Networking events

Mixers, receptions, private dinners and the parties that run alongside a show, planned so people actually talk to each other.

Beyond The Runway : Beyond The Runway by Triple Whale was a playful beauty event in pink and red, with a product wall, a coffee cart and pink napkins and cups.
A Gorgias 10 Years : A Gorgias 10 Years marked a milestone anniversary in Los Angeles with peach and pink lounges, photo booth props, ping pong matches and a live DJ.
Retox Retreat : Yoga on the lawn, ice baths, a panel and branded shirts, towels and tote bags: see the full day wellness retreat we produced at a mansion.
DTCX Gorgias Welcome Party : The disco themed welcome party we planned to kick off DTCX, with a disco ball video wall, live music, DISCO marquee letters and disco ball stirrers.
Gorgias Advisory Dinner : Gorgias Advisory Dinner in the Hollywood Hills: a Michelin-star menu at round tables on the lawn by the pool, with a DJ playing inside the house.
Retox Retreat : Yoga on the grass, crystal bowls and a gong, ice baths by the pool and a creator-led brands panel at a full-day wellness event held in a mansion.
The Whalies After Party : The Whalies After Party had an underwater theme: LED walls of rising bubbles, a whale tail carved from ice, and a blue sweets bar with whale tail cookies.
HelpGrid : HelpGrid's evening at Casa Batlló in Barcelona: guitarists and dancers with red fans on the roof terrace, a DJ and live band inside, and champagne.
MaxWeb Bucharest Dinner : An intimate dinner in Bucharest for the MaxWeb Affiliate Network, with flowers in glass vases and a named menu card at every place setting.
Ecomchella : Ecomchella 2023 by Mina Elias of Trivium Group was a Coachella-themed networking event with a hair braiding bar and a 90s candy cart on wheels.
The Magic Mansion : A magic-themed networking party with tarot readings, Potion of Luck jars, black and gold candy apples, a gold throne and custom champagne labels.
Whale Yacht Society Networking Event : Whale Yacht Society brought crypto enthusiasts to a Miami mansion, with Pudgy Penguins, white Ferraris, a yacht cruise and fireworks to close the night.
Brands in Wonderland : An Alice in Wonderland party for a networking event, with the Mad Hatter, Alice and the Queen of Hearts, tea party desserts and giant chess.
Buy Goods New York : Buy Goods at Magic Hour Rooftop in New York: pink rose walls in view of the Empire State Building, popcorn and pretzel bar bites, and logo souvenir bags.

Private parties

Birthdays, milestones and holiday parties, styled so the host gets to be a guest too.

Jeaneth’s Gender Reveal : A Disney themed gender reveal for Jeaneth and Karlton, with a Babyland arch, Main Street Sweets, a visit from Mickey and Minnie, and pink balloons.
Dennis Family Holiday Party : Carolers, a DJ, a red and green bar and a clear tent of candlelit tables: see how we designed the Dennis Family Holiday Party.
Dennis Holiday Party : A ski lodge holiday party with SKI LODGE marquee letters, fire pits, a s'mores bar and a Dennis Family Ski Lodge cabin, designed by our team.
Karrington’s Grad Party : A Mexican fiesta grad party for Karrington and the Class of 2024, with papel picado, an advice and wishes table and a signature drinks menu.
Jeaneth’s Baby Shower : An afternoon baby shower at Montage Laguna Beach for Jeaneth, with a live harpist, a DIY flower bar, CAPRI light-up letters and a pink sweets table.
A Night in All White : Jeaneth's all-white birthday party, with a Birthday Bar menu, white roses down a long table, a photo guestbook and a candlelit white cake.
Kristin’s 40th Birthday : Kristin's 40th birthday party paired 80s decor with travel details: cassette tapes, a London bus of macarons, a Rubik's Cube contest and confetti.
Barbara’s 90th Birthday : A modern vintage 90th birthday party with lace tablecloths, floral plates, Having a Ball cookies and Barbara’s old photos as centerpieces.
Leia’s 21st Birthday : A boots and booze theme 21st birthday party with hay bale seating, fire pits, a mason jar bar, cow print cookies and straw cowboy hats.
Milah & Kam Clothing Launch Party : The Milah & Kam Clothing launch party, set as an outdoor picnic with white teepees, low pallet tables, macramé dreamcatchers and Milah + Kam cookies.
1st Birthday Party : Khloe's unicorn-themed 1st birthday party, with a rainbow cake and a unicorn cake, pastel paper garlands, a candy table and cake pop favors.
Rock N’ Roll Drive-In Diner : A drive-in themed party with a teal diner front, classic car seating facing a big screen, a red Texaco gas pump and Coke products on every counter.
1920’s Speakeasy : A 1920s speakeasy party with vintage car cutouts, a brick speakeasy door, leather chesterfields, candlelit book stacks and a Speakeasy Libations menu.
Alice in Wonderland : An Alice in Wonderland party with giant roses at the door, a long table scattered with book pages, Drink Me bottles and a Mad Hatter tea station.
Beach Luau : A beach luau party on the sand at Marriott Harbor Beach, with wicker lounges under paper lanterns, an ALOHA sign and charred pineapple salad.
Gatsby’s Mansion : A Gatsby themed party in black, white and gold, with saxophone and trumpet silhouettes on the stage, confetti and white tufted lounge furniture.
Walking in Wonderland : An Alice in Wonderland themed party on an open-air terrace, with armchairs under paper lanterns, Drink Me bottles on wooden barrels and arrow signs.
Retro 1950’s Diner : A 1950’s themed party with diner uniforms, a candy bar with a popcorn machine, vinyl records on pink drapes and a soda bar glowing blue.
Surfing In The USA : A surfing themed party on the sand, with surfboard high tables set with pineapples, tiki torches by the water and string lights after dark.
Grease Lightening : A 1950s themed party with a gas station corner, car cutout seats facing a big screen, a popcorn machine and a counter with diner signs.
Mad Hatter’s Tea Party : A Mad Hatter tea party by the water, with Eat Me cookies, macarons, and clocks and birdcages on pink tables under string lights.
Old Hollywood : An Old Hollywood themed party with a red carpet, red curtains, candlelit tables with roses and a black and white film projected on the tent ceiling.

Seminars

Conferences, summits and awards programmes, built so the room holds the idea. We negotiate like it is our own money: $5,000,000 saved for clients so far.

8 Figure Live OC : 8 Figure Live OC brought founders to Orange County on September 17, 2026 for case study talks, a panel, mastermind breakouts and time on the patio.
Gorgias Connect London : Gorgias Connect London brought eCommerce and customer experience leaders to Labs, Holborn on June 18, 2026. See the stage, seating and branded details.
Gorgias Connect LA 2026 : How we turned Playa Studios into Gorgias Connect LA 2026, a customer experience conference with a demo station, a coffee cart and open networking.
The Whalies 2026 : The Whalies 2026 was Triple Whale's one day summit for operators at Rolling Greens in Los Angeles. See the pink lit entrance, the main stage and the garden.
Gorgias Connect NY : Gorgias Connect NY brought customer experience and eCommerce teams together in New York, with color-blocked stage panels and stacked Connect cubes.
8 Figure Live LA 2026 : 8 Figure Live LA 2026 brought entrepreneurs to an industrial Los Angeles venue, with illuminated 8F LIVE letters on stage and long communal tables.
Lionsgate Storytellers Summit : Photos from the Lionsgate Creative Connect Storytellers Summit 2026, bringing over 75 writers, directors and producers together with studio executives.
Tax Alchemy Newport Beach : Entrepreneurs and tax strategists met at Tax Alchemy Newport Beach. See the lounges, topic cards, bingo and the stage we set for Tax Alchemy Live.
The Whalies : A whale tail carved from sand welcomed guests to The Whalies by Triple Whale in Los Angeles. See the stage, The Pod, the coffee bar and the food.
CX Connect 2025 : CX Connect 2025 brought eCommerce leaders to Los Angeles for keynotes, brand activations, grazing tables, tacos and lattes topped with the Connect logo.
Tax Alchemy Miami : Name badges, a glowing logo stage and TAX ALCHEMY LIVE letters: how we turned tax strategy education into a high-end event at Tax Alchemy Miami.
DTCx Gorgias : The brand activations we designed for Gorgias at DTCx Retain 2024, from Yotpo's stepped shelves to Fermàt's funnel tubes and a giant pink shopping bag.
Elevate : Knoetic's CPOHQ Elevate 2024 at a Los Angeles mansion with a garden: champagne, CPOHQ water bottles, talks, panels and networking on the lawn.
Triple Whale London : Triple Whale London, the DTC World Tour stop on September 17, 2024: talks in a cinema, a Now Showing sign, custom tour shirts and blue lighting.
Gorgias Cx Connect : Gorgias CX Connect at Hudson Loft in Los Angeles: a lighter, brighter rebrand with pink and purple wave walls, a giant shopping bag and a Genius Bar.
Triple Whale On Tour: San Francisco : Triple Whale On Tour in San Francisco: a dim, blue-lit room, white egg chairs on stage, panel talks, and light blue DTC World Tour badges for guests.
Triple Whale On Tour: Toronto : The Toronto stop of the DTC World Tour by Triple Whale on May 21st, 2024: blue lighting, panels on stage, custom tour shirts and printed ID tags.
The Whalies New York : The Whalies by Triple Whale at Terminal 5 in New York: a tunnel of rippling water light, a ball pit, white sofas on the main stage and a packed audience.
TSA Live : Karlton Dennis's TSA Live seminar on tax strategy, with light-up TSA LIVE letters, black and gold branding, packed sessions and a bowling session.
Triple Whale On Tour: Los Angeles : Triple Whale On Tour in Los Angeles: deep blue light, a projected whale tail, glowing cube tables, panel talks and cupcakes with the Triple Whale logo.
8 Figure Live : 8 Figure Live, the mastermind led by Jordan Ross, with custom badges, notebooks and napkins, a taco bar and a pink food truck for entrepreneurs.
DTCx Retain 2023 : Gorgias's DTCx Retain 2023 at Nightingale in Hollywood: talks for DTC founders under LED screens, with a pen of puppies on the patio outside.
Cashflow Live Miami : Cashflow Live Miami for Austin Zelan of Cashflowpreneur: sessions in an oceanview ballroom in Sunny Isles, an awards ceremony and a closing yacht party.
TSA Live : Karlton Dennis's TSA Live at the Noor Venue in Pasadena: tax strategy sessions in a chandeliered ballroom, then bowling, billiards and branded keepsakes.
Leveling Up Miami 2023 : Neil Patel and Eric Siu hosted Leveling Up Miami 2023 at the Four Seasons. See the marquee-lit stage, the dessert station and an evening at Topgolf.
Geek Out San Diego 2022 : Geek Out San Diego 2022 at Belmont Park in Mission Beach, hosted by Nick Shackelford and James Van Elswyk. See the talks, the terrace and the food.
Million Dollar Credit Mastermind : The Million Dollar Credit Mastermind at The W Scottsdale, hosted by Shawn Sharma and Reuben DeLeon, with lit MDCM letters and a colorful stage.
Rise Conference Orlando : Rise Conference in Orlando for Amazon sellers: talks beside lit RISE marquee letters, a fire dancer, a live band and flower leis out on the lawn.
DTCx Retain LA : Photos from DTCx Retain LA: giant light-up DTCX letters, an LED ceiling, performers with glowing Gorgias discs, a salsa bar and a Paleta Bar cart.
Geek Out San Diego 2021 : Trees growing inside a rustic brick hall, long wooden tables of laptops, a low stage and fairy lights at Geek Out San Diego 2021.
Geek Out Miami : White walls, black curtains and teal armchairs for the talks at the GeekOut Miami Acquisition Tour, with a pastry spread and screens above the bar.
Growth Accelerator LA : Growth Accelerator LA with Neil Patel and Eric Siu: agenda packets tied with twine, a candlelit dinner table and an outdoor ropes course.
Marketing School Live : Marketing School Live, hosted by Neil Patel and Eric Siu in Los Angeles: a curved wooden stage, orange lounge chairs and a full day of marketing talks.
Matthew Hussey Tour : Photos from the Matthew Hussey Tour: packed rooms, purple stage lighting, Get The Guy posters and guests posing between Matthew Hussey Live banners.
Matthew Hussey Retreat : The Matthew Hussey Retreat in Fort Lauderdale: welcome kits, beach yoga at sunrise, volleyball on the sand and sticky-note sessions on stage.