Gorgias asked us to create the brand activations for DTCx Retain 2024, and the venue gave us unusual angles and doorway shapes to design around.

Angled doorways and a glass-roofed hall

Floor decals pointed guests through angled doorways to the main stage, the food hall and the outdoor veranda, and carts like Noodle Express, Farmers Market and Empanada Emporium sat among the plants.

Rows of water bottles labeled DT CX lined up along a bar counter
Seated audience seen through an angled doorway, with an Outdoor Veranda This Way floor decal
A speaker on the DTCx Retain stage between screens reading Why Your 2020 Strategy is Failing in 2025
Latte with the Gorgias logo printed in the foam, on a wooden table
Two guests toasting on pink armchairs in front of a pink Gorgias backdrop with an arch
Long wooden tables in a hall with angled walls opening onto a planted courtyard
Two garnished drinks in cups printed talentpop and omnie, with the pink Gorgias backdrop behind
Noodle Express cart with paper lanterns and takeout boxes of noodles with chopsticks
Stacked DTCx Retain paper coffee cups on top of an espresso machine
Guests talking under a glass roof among potted palms
Person wearing a black T-shirt printed make it a gorgias experience

Sponsor spaces designed around each company's message

Instead of a plain backdrop and a couple of cocktail tables, each sponsor space started from what that company does. Yotpo's stepped shelves read The Building Blocks to Create Customers for Life. Fermàt's wall said Create Funnels the Same Way You Create Ads, with clear funnel tubes. ShipBob and Triple Whale had their own spaces, and Gorgias added a giant pink shopping bag carrying its logo.

Yotpo space reading The Building Blocks to Create Customers for Life, with stepped shelves
White Farmers Market cart with fruit baskets and snacks, printed with the DTCx Retain logo
FERMÀT space reading Create Funnels the Same Way You Create Ads, with clear tubes on a black wall
Empanada Emporium stand hung with colorful cut paper banners, with a guest in a Gorgias vest
Guests seen through an angled doorway, with a Main Stage This Way floor decal
DTCx Retain coffee cup beside a Let's Talk card asking How did you get started in Ecommerce?
Teal stage backdrop printed with the DT CX Ecommerce Growth Retain logo, with two wire stools
ShipBob space reading The #1 Ecommerce Fulfillment Solution, with a white counter
Angled doorway framing the FERMÀT and Yotpo spaces, beside a Food Hall & Lounge This Way flag
Gorgias space with a large pink shopping bag, a staffed counter and a Make It A Gorgias Experience arch
Two drinks topped with ice pops, mint and edible flowers, one cup printed talentpop

Branding on the coffee, cups and mugs

The DTCx Retain logo went on water bottles, coffee cups and drink cups. Gorgias put its logo into the latte foam and onto black mugs reading make it a gorgias experience.

Omnie and talentpop cups of garnished drinks on a bar mat
Tray of sliders with cherry tomato picks on branded paper
A guest waving from inside a giant pink Gorgias shopping bag under a lit Gorgias sign
Black camp mugs printed make it a gorgias experience with the Gorgias logo
Close view of the DT CX Ecommerce Growth Retain logo printed on a pale surface
One guest interviewing another with a microphone under a neon DT CX sign
Stacks of clear DT CX Retain cups and napkins on a carved wooden bar
Hands reaching for a charcuterie board of cured meats, cheese, olives and grapes
Sponsor Shops floor decal with an arrow, with guests at high tables behind it
Guests talking at the Triple Whale and FERMÀT spaces

The event opened with the DTCX Gorgias Welcome Party. We also produced DTCx Retain LA.