Mina Elias, Founder & CEO of Trivium Group, hosted Ecomchella 2023 as a networking event for the e-commerce community, and we gave the day a Coachella theme.

Giant Ecomchella letters and a Fortune Teller sign

From the moment guests stepped through the colorful ECOMCHELLA entrance, it felt like they’d arrived at a festival rather than a networking event. A detailed sign pointed the way to psychic readings, sweets, games, and a hair braiding and glitter bar, inviting everyone to wander around and see what caught their eye. Guests could grab an “I’m With the Band” Bellini and strike a pose beneath the balloons. The playful details gave the e-commerce community something to talk about and plenty of reasons to stay and connect.

Two women posing in the white arched ECOMCHELLA entrance framed by bright balloon garlands and gold star balloons
Woman blowing soap bubbles beside a green and pink balloon garland near a candy table
Empty white arched ECOMCHELLA entrance with teal, pink, yellow and green balloons and blue star balloons
Painted signpost pointing to Psychic Tent, Sweets, Hair Braiding & Glitter Bar, Games and Drink Up
Watercolor ECOMCHELLA sign listing the I'm With the Band Bellini with sparkling ice peach tea, prosecco and sliced peaches
Guest pulling a block from a giant wooden block tower on a pink stand while two friends watch
Fortune Teller Psychic Readings sign reading Sees all, knows all on an easel by a wooden fence
Man and woman posing in the ECOMCHELLA arched entrance surrounded by colorful balloon garlands

Guests wore woven ECOMCHELLA wristbands as a nod to the same wristbands given at Coachella, and drinks came in bright ECOMCHELLA cups with glittery butterfly straws or cactus picks.

Pile of woven festival wristbands printed ECOMCHELLA in pink, purple and teal
Stacks of blue, orange and pink cups printed ECOMCHELLA with smiley faces
Hand holding up a pink ECOMCHELLA cup with a smiley face and a pink butterfly straw

Hair braiding and a glitter bar

Stylists braided bright pink and green extensions into guests' hair and makeup artists did guests' glitter makeup.

Stylist braiding green and purple extensions into a seated guest's hair beside a potted plant
Artist doing makeup for a guest with long white and pink braids and silver sequin pants
Three guests in festival outfits with colorful braids, pearls, pink sunglasses and a feather boa

A 90's candy bar and giant lawn games

A white candy cart on wheels held Baby Bottle Pops, Push Pops, Fun Dip and Ring Pops next to a tray of neon sunglasses. Out on the lawn, guests played a giant block tower game and a giant four-in-a-row, and cups were lined up for an epic game of beer pong.

Pink ECOMCHELLA cup of Push Pops beside a glass jar of Razzles, Fun Dip, Skittles and Ring Pops
Acrylic candy stand with Baby Bottle Pops and Push Pops above green sunglasses on Fun Dip packets
Guest in a green outfit holding a ping pong ball over rows of colorful cups on a white table
Giant red and blue four-in-a-row game on a lawn, with ECOMCHELLA letters in the hedge behind
Clear tray of green, purple and pink sunglasses beside a pile of ECOMCHELLA wristbands
White candy cart with palm leaves, candy jars, Fun Dip, Baby Bottle Pops and sunglasses spread out
Yellow TRIVIUM logo balloon set in a pink, green and teal balloon garland
Guest tossing a ping pong ball toward colorful cups in front of a slatted wooden fence
White candy cart on wheels beside a TRIVIUM balloon in a colorful balloon garland
Pink TRIVIUM pillow on artificial grass beside a white lattice side table with a small plant
Guest wearing beaded bracelets and a festival wristband holding a blue cup at the bar