Guests arrived at Hudson Loft in Los Angeles, where we carried pink and purple wave walls right through the venue for a Gorgias rebrand that was all about a lighter, brighter look.

The main stage at Hudson Loft

They took their seats facing a tall coral CX CONNECT backdrop with a screen on each side, and the room was full by the first talk.

Rows of empty white chairs facing the CX Connect stage
Packed audience facing the CX Connect stage and screens
Five-person panel seated on the CX Connect stage
Audience watching a speaker at the CX Connect stage beside a presentation screen

Speakers worked the stage with a handheld microphone and their slides beside them, one running through proactive live chat. Panels sat three at a time in front of a pink Gorgias backdrop.

A speaker presenting in front of a CX Connect backdrop
A speaker presenting a Proactive Live Chat slide in front of a Gorgias backdrop
Three-person panel seated in front of a pink Gorgias backdrop
Three panelists in conversation in front of a Gorgias backdrop

Beyond the main room there were three breakout rooms, among them one running a Gorgias x Shinesty session and a bright white room holding a group around a round table.

Breakout room with black chairs, a Gorgias banner and a screen reading gorgias x Shinesty
Guests talking around a round table in a bright loft

The giant Gorgias shopping bag

The giant shopping bag was coral and printed with the Gorgias logo, and it stood chest high on the guests who climbed inside it for photographs. We took the idea from a bag we saw at Harrods in London.

Three guests posing inside a giant pink shopping bag printed with Gorgias, under a neon Gorgias arch

It sat under a rounded portal carrying a neon gorgias sign, in a coral room lettered MAKE IT A GORGIAS EXPERIENCE. Guests gathered five at a time at the counter beneath it, the Genius Bar Gorgias had asked us for, with the custom cups to go with it.

Neon Gorgias sign on an arch above a shopping bag shaped box
Pink display reading Make It a Gorgias Experience, with a neon Gorgias arch and shopping bag counter

Wave walls and window lounges

The rebrand's waves carried onto panels around the room, one of them lettered CX CONNECT above a row of wire bar stools.

Pink and purple CX Connect wave wall with wire bar stools

They could also drop into the lounges filling the bays of tall industrial windows, where a long cream sectional sat under pink light and two armchairs held gorgias pillows.

Lounge with a beige sectional sofa beside large windows
Two white lounge chairs with orange and Gorgias pillows beside a window

Table tennis and the sponsor activations

In the breaks guests played on a retro table tennis table striped in orange, pink and cream, with paddles printed with the Gorgias logo.

A guest in a black cap playing ping pong on a striped retro table with a Gorgias paddle
Hand holding a white Gorgias paddle over a ping pong table

Recharge and Retention.com took activations of their own along the walls, with a lounge chair beside the Retention.com sign.

Guests talking in front of a navy Recharge sponsor space
Retention.com logo on a metal wall beside a lounge chair

Cocktails, catering and the dessert table

Guests picked up Rebuy cocktails in clear printed cups from a station with a menu card and a short set of house rules, and a second station poured cucumber water beside a NOMAD Cocktail Co sign.

Two Rebuy cocktails beside a drink menu listing Rebuy Rules and Shop Til You Drop
Cucumber water dispenser and cups beside a drink menu frame and a NOMAD Cocktail Co. sign

Food came off a long buffet table dressed with flowers, and dessert went out in cups of layered cream and berries topped with edible flowers, set on stacked wooden crates.

Buffet line of silver chafing dishes set up beside tall metal shelving
Dessert cups topped with edible flowers set on wooden crates

Gorgias came back for CX Connect 2025, and we also produced Gorgias Partner Day.