In San Francisco, the DTC World Tour by Triple Whale gave guests a place to hear talks, learn and meet one another. We kept the venue dim and washed its walls in blue light.

Two white egg chairs on the stage

The stage held a large DTC World Tour screen and two white egg-shaped chairs, where speakers from Triple Whale and Attentive sat for a panel. Guests took rows of black folding chairs, and uplights picked out the carved lattice panels on the walls.

Empty blue-lit room with rows of black folding chairs facing a DTC World Tour screen
White lanyards printed with the attentive and Avalara logos draped over the edge of a black table
Light blue DTC World Tour by Triple Whale badges with metal clips and handwritten name labels
Speaker with a microphone beside a slide reading Year 2024, The Brands Awaken, The year 2020 is a distant memory
Triple Whale backdrop with wave cutouts beside a curtained doorway looking through to a panel on stage
Audience seated in a row of folding chairs watching the stage under purple and blue light

Light blue badges with handwritten names

Name badges were light blue, printed with the tour logo and finished with a handwritten name label, and the white lanyards carried the attentive and Avalara logos.

Triple Whale backdrop printed with blue waves, with two freestanding wave cutouts in front
Panel on white chairs under a screen naming John Coyle of Triple Whale and Robert Lorenzen of Attentive
Empty seminar room with a DTC World Tour screen, folding chairs and a carved lattice wall panel lit blue
Guests in silhouette seated beneath a carved fan-pattern lattice panel lit blue
Speaker pointing at a data table slide titled Red Line Lighter Months on a large stage screen

The tour also stopped at Triple Whale On Tour: Toronto and at Triple Whale London, where we set the talks in a cinema.