On May 21, 2024, the DTC World Tour by Triple Whale reached Toronto with a program of talks and panels for business leaders. We dimmed the hall, with its patterned wallpaper and balconies, and flooded it with deep blue light.

A white microphone cube on a blue velvet pouf

The stage setup was clean: a DTC World Tour screen, two black chairs for panel guests and a blue velvet pouf between them. On the pouf sat a white microphone cube printed with the Triple Whale logo.

White cube microphone printed with the Triple Whale logo resting on a blue velvet pouf
Speaker with a microphone beside a screen reading DTC World Tour by Triple Whale, with two black chairs behind
Two rounded blue panels lit from below, one carrying a white Triple Whale tail logo
Guest seen from behind in a DTC World Tour 2024 shirt listing Los Angeles, Toronto, San Francisco, New York, London
DTC World Tour poster with a globe and 2024 dates for Los Angeles, Toronto, San Francisco, New York and London

ID tags laid out on the tour shirts

Custom shirts carried a whale tail rising out of a globe, the year 2024 and the five tour cities. The ID tags were printed with each guest's first name and company and laid out on stacks of those shirts. Guests gathered to talk around high tables on the hall's wooden floor.

Two panelists on stage under a screen naming John Coyle of Triple Whale and Uzair Chutani of Acceler8 Labs
Light blue DTC World Tour ID tags printed with first names and companies, laid on stacks of dark shirts
Speaker in front of an Agenda slide on stage, facing a seated audience in a hall with balconies
Guests talking in small groups on a wooden floor, with a DTC World Tour screen on the stage

The tour opened in Los Angeles in February, at Triple Whale On Tour: Los Angeles, and moved on to Triple Whale On Tour: San Francisco in June.