Triple Whale's DTC World Tour came to our home city of Los Angeles for panel talks and networking. We kept the room dim and filled it with blue light, for the feel of being under the ocean's surface.

A whale tail projected on the wall

Much of the branding was light. A whale tail logo was projected high on one wall, Triple Whale lettering glowed on the back wall, and tall white chevron columns lit blue flanked the stage. Guests sat on clear chairs around tables that glowed from inside, under a disco ball.

Two panelists on clear chairs below a slide on the importance of creative storytelling in performance marketing
Wrapped treats on sticks printed with the Triple Whale logo in front of a framed The Bar menu
Three panelists on stage beside white chevron columns, with a whale tail logo projected on the side wall
Guests seated at glowing cube tables and clear chairs below Triple Whale lettering on the back wall
Speaker on stage beside a screen reading 11,000+ Shopify Stores, with rows of clear chairs

Cupcakes with the whale tail on top

One panel took on the importance of creative storytelling in performance marketing. Trays of sliders sat under a neon Triple Whale sign, and cupcakes were topped with the whale tail logo.

Guests talking in a small group in front of blue-lit Triple Whale lettering and a chevron column
Open white box of individually wrapped treats tied with black ribbon, topped with Triple Whale logos
Cupcakes topped with Triple Whale tail logos beside blue metal bottles printed Triple Whale on a white shelf
Neon Triple Whale sign glowing behind trays of sliders garnished with small flowers
Panel under a screen naming John Coyle of Triple Whale, Krista Piscotta of Shipbob and Jimmy Kim of Sendlane

The stage changed at each stop: Triple Whale On Tour: Toronto had a microphone cube on a velvet pouf, and Triple Whale On Tour: San Francisco had white egg chairs.